Understanding Business in the Global Economy: A Multi-Level Relationship Approach

by Jonathan Swift and Jonathan Swift

Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making,...

• Format: Paperback
• Language: English
• ISBN: 0230241573
• ISBN13: 9780230241572
• Release Date: November 2016
• Publisher: Bloomsbury Publishing PLC
• Length: 424 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.8" x 7.2" x 9.6"