Understanding Broadcast and Cable Finance: A Primer for the Nonfinancial Managers

By Broadcast Cable Financial Management Association

Book Overview

Understanding Broadcast and Cable Finance helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.

• Format: Paperback
• Language: English
• ISBN: 0240809580
• ISBN13: 9780240809588
• Release Date: January 2008
• Publisher: Routledge
• Length: 232 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.6" x 6.0" x 8.9"