Understanding Branding in Higher Education: Marketing Identities

By Anthony Lowrie

Provides the reader with a robust theoretical account of branding higher education while providing a practical means of undertaking branding that will not isolate faculty and split the plurality of stakeholder communities

Draws on the works of Jacques Lacan and Ernesto Laclau to underpin critical radicalism
Presents an analysis based on a 3-year ethnographic study of users and providers of higher education within the university-industry-student relationship

• Format: Hardcover
• Language: English
• ISBN: 1137560703
• ISBN13: 9781137560704
• Release Date: October 2017
• Publisher: Palgrave MacMillan
• Length: 188 Pages
• Weight: 0.88 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"