Understanding and Profiting from Intellectual Property in International Business: Strategies Across Borders

By Deli Yang

Chapter 1. Understanding and Benefiting from Intellectual Property in International Business: A Beginning

Part I: Intellectual Property Fundamentals

Chapter 2. Intellectual Property Theories

Chapter 3. Intellectual Property Systems

Part II: Intellectual Property Environments

Chapter 4. Intellectual Property Impacts Political Economy

Chapter 5. The Effects of Political Economy on Intellectual Property

Chapter 6. Culture and Intellectual Property

Part III: Intellectual Property Management

Chapter 7. Managing Intellectual Property Assets

Chapter 8. Valuing Intellectual Property

Part IV: Intellectual Property Strategies

Chapter 9. Internationalizing Intellectual Property

Chapter 10. International Licensing and Contracting of Intellectual Property

Chapter 11. Global Piracy and Strategic Responses

Chapter 12. Understanding and Benefiting from Intellectual Property in International Business: New Beginnings

Index

• Format: Hardcover
• Language: English
• ISBN: 3030540332
• ISBN13: 9783030540333
• Release Date: April 2021
• Publisher: Palgrave MacMillan
• Length: 322 Pages
• Weight: 1.26 lbs.
• Dimensions: 0.8" x 5.8" x 8.3"