Understanding and Designing Marketing Research

By John R. Webb

Marketing research has come to be seen as an increasingly important process in the management of organisations. High levels of competition, technological innovations in the products themselves and in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1861525761
• ISBN13: 9781861525765
• Release Date: October 2001
• Publisher: Cengage Learning Business Press
• Length: 390 Pages
• Weight: 1.10 lbs.
• Dimensions: 9.5" x 0.8" x 7.3"