Optimizing the customer experience is a great way to get new customers. It's also one of the best ways of fostering customer loyalty. Marketers and other organizational leaders alike are neglecting the customer before and after the sale. The biggest barrier to even beginning is usually the lack of a deep understanding of the customer in the first place. If you're a savvy business, you want to provide an exceptional customer experience to build loyalty and revenue. To do that effectively, you need to know all about your customers: what they think, how they feel, and what they do. Only then can you create the right solutions that will actually attract customers to increase revenue and help you stay relevant. Acquiring and applying this insight can seem overwhelming, but this book's three-step framework makes it easy: 1. Know your customers. 2. Go create innovative solutions to their pain points. 3. Grow your business. This book gives specific instructions on how to apply this process to prepare your business for the future.
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