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Paperback The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Book

ISBN: 1591842158

ISBN13: 9781591842156

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

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Book Overview

Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you...

Customer Reviews

5 ratings

New Ways of Thinking

Don't be fooled by the title -- Chet Holmes has come up with some exciting ways to deal with business, not only in the sales arena but throughout the management structure. Take, for instance, his first issue -- time management. Chet's approach helps managers move from that "got a minute" form of management to a structured approach which not only frees up time, but makes it much more likely that the best ideas will actually get executed. It was worth reading just for this first section. If you're just looking for a quick read -- this is probably not it. Chet has packed it full of ideas and it will take some focus to really take advantage of everything that's here.

Most Actionable Business Book You'll Ever Read

The beauty of this book is that all 12 of the concepts Mr. Holmes recommends are easy to understand and implement. The "secret sauce" of his book, pigheaded determination and discipline, is what will make his concepts (actually all concepts) work. Simple, results oriented, no business school jargon, all focused on a no "bs" approach. We are implementing the concepts in two of our companies and our establishing big goals for 2008. The challenging part will be to apply the "secret sauce" mentioned above. It's really what differentiates high performing companies from the also-rans.

Practical and focused, immediately useful

This book was extremely useful because it broke sales and business growth down into a few specific principles, with examples of how to carry out the ideas in the book. Aside from the individual techniques, I got two main principles out of it: first, be focused on specific goals and don't be distracted by every passing idea. Intense focus is key. Second, success is in the action phase, in disciplining yourself and your team to take action. Doesn't matter how many brilliant ideas you have, if you aren't getting them done. I have no background in sales, in fact I suck at it. I'm a therapist in private practice in Chicago. I am already starting to see results by using the techniques in this book to get my message to hundreds of people I wouldn't have thought to reach, using ways of reaching them that I hadn't thought of. I'm really looking forward to the results that are already happening.

Excellent material, some new and unique ideas

No matter what business you are in, no matter what product or service you provide, you can benefit from the wisdom of the "Ultimate Sales Machine". The book starts off where most of the work is needed ... with top management. Everyone today complains of too much to do and too little time. Chet describes how he cut his work days from 16 hours to a normal work day and got more done in the process. The first step is to become proactive rather than reactive. Adopt the mantra, "If you touch it, take action." We let our desks pile up with material that we read, examine and think about but never get around to taking any action on. Develop the habit of touching a letter, memo or report once. Take action and get it off you desk. We also let the small interruptions rule our day. Eliminate these pesky interruptions by scheduling "got a minute" sessions. Also hold regular staff meetings where general questions can be answered for the benefit of everyone. Most of us are good at making "to do" lists. Chet's offers some excellent advice. Never have more than six items on your list. Make sure those are the most important things for you to get done. Leave the minor tasks off your list and only work on those things on your list. The book is divided into twelve chapters or steps which if you implement all the steps will totally transform your organization. Chet stresses the importance of strategic thinking as opposed to the reactive style of most managers. He has a very interesting and unique approach to hiring superstars. Age and background are not relevant. Results are the only thing that counts. While his approach is a little bold and many people will be reluctant to try it, it is very difficult to argue with success. The book is well written and contains plenty of exercises. There are some original ideas and you will certainly benefit if you choose to implement some of his ideas. He gives lots of good ideas about how to create your ultimate sales machine. In the final analysis, his best advice is "pigheaded determination", Whatever you are doing, if you give up when you meet a little resistance, you will never achieve the level of success you are capable of achieving. The book is filled with good ideas that can really make a difference in your business - but only if you follow them with pigheaded determination.

Even if you think you already know this material, Holmes presents it in a fresh and compelling way

Chet Holmes knows his material very well and has the ability to not only say it concisely, but he can also present it in clear and memorable ways. He packs a whole lot of information into 245 pages and I am certain you can find more than enough useful information here to justify the price of the book. The title refers to the book's emphasis on fashioning your entire organization to support your sales and marketing efforts rather than just having a sales department. This makes a great deal of sense to me. Holmes starts with making sure that you, the reader and leader of your organization, are managing your own time most efficiently. The principles he lays down here also have resonance with the principles he will present later. Holmes also demonstrates the values and benefits of deep and ongoing training of all your employees. Some companies consider it a luxury and cut back on it the moment any trouble occurs. This is a mistake, according to the author. Training gets everyone on the same page, helps them be more efficient, and, when handled properly, motivates them to higher performance. Meetings consume way too much time. We all know that. Holmes shows you how to use them to greater effect in less time. He also talks about how you need to become a brilliant strategist and a great tactician. This is more easily said than done, but with what he provides you here, improvements are possible. Holmes then talks about hiring superstars rather than just staffing your departments, how to get the best buyers (not just customers), the seven musts of marketing - how to turbocharge your efforts, using compelling visuals to close more sales, and the nitty-gritty day-to-day work of going after those best buyers he talked about earlier. He then talks about deep selling, client bonding, and how to put it all together. Each chapter not only has its topic, it usually has a list of steps or a checklist, and a concluding section to summarize the points made and guides for implementation. It is a good read, a great reminder for those who are already experienced in this area, and will be a revelation for those who are coming to running their own companies or sales efforts for the first time.
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