Set design. It is the act of placing a make-believe world on the stage. Simple. Now it is everywhere. Ubiquitous. It is more of a task to turn the set 'off''. The layered realities we have with wide-screens, mini screens, iPad in beds influencing sleep astound one. 400 time more information since 1996. We are compelled to view as well as to produce....like sharing so that we can get more Facebook likes. The tool has become us. Yet so have the ambiguousness...