Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption

By Humphry Hung and humphry-hung

Book Overview

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers.Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading international experts, offering an in-depth description of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.

• Format: Hardcover
• Language: English
• ISBN: 1605663786
• ISBN13: 9781605663784
• Release Date: May 2009
• Publisher: Information Science Reference
• Length: 306 Pages
• Weight: 2.55 lbs.
• Dimensions: 1.1" x 8.7" x 11.2"