Ubernahme Fiktiver Marken in Die Realitat ('Reverse Brand Placement') [German]

By Alexander Hauch

Fictional trademarks are means of identification that solely exist in fictional worlds, such as in films, and therefore are disconnected from real-world market activities. If fictional worlds and/or... This description may be from another edition of this product.

• Format: Paperback
• Language: German
• ISBN: 3848722429
• ISBN13: 9783848722426
• Release Date: June 2015
• Publisher: Nomos Verlagsgesellschaft
• Length: 248 Pages
• Weight: 0.85 lbs.