
"Not since 1967 has this iconic publication by the Swiss typographer, Emil Ruder, been available in its original form. At some point in its history of six reprints, this groundbreaking instructional book was abbreviated and reformatted, dropping text and images along the way...

This book is the legacy of Emil Ruder, one of the originator of Swiss Style, famous throughout the world for the use of asymmetric layouts, use of a grid, sans-serif typefaces and flush left, ragged right text. His holistic approach is still recognized as fundamental for graphic...
