Type and timing of rewards as influencing factors on the value perception of a customer loyalty program

by Ulrich Pohl

Master's Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,5, Maastricht University, language: English, abstract: Although this research is also occupied with customer loyalty programs it examines a new customer loyalty model which tests the influence of reward systems on the value perception of a loyalty program. Thus, the thesis introduces an empirical research on a two part model, whereas...

• Format: Paperback
• Language: English
• ISBN: 3638685306
• ISBN13: 9783638685306
• Release Date: July 2007
• Publisher: Grin Verlag
• Length: 214 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"