Twitter and the 2018 Midterms: Social Network Analysis of Battleground Races

By Benjamin Rex LaPoe II

The 2016 US election saw Twitter emerge as a serious and significant political communication variable for candidates. This book provides a social network analysis and a content analysis of midterm Twitter communications. It investigates whether political campaigns in a sample of toss-up Senate races emerged as authorities on a platform, who were the opinion leaders on Twitter discussing the midterms, and what content emerged in that discourse. Using a multi-method approach incorporating timely data, this book ultimately raises new questions about the intersections of political communication and social media platforms.

• Format: Hardcover
• Language: English
• ISBN: 3030303381
• ISBN13: 9783030303389
• Release Date: February 2020
• Publisher: Palgrave Pivot