Twitter and Elections around the World: Campaigning in 140 Characters or Less

Book Overview

Twitter already has become an important electoral communication tool between candidates, parties and their specific constituencies. No serious candidate campaign ignores Twitter, while political party organizations utilize Twitter to communicate with partisans, reinforce supporters, and mobilize voters. Eloquently combining theory and practice, established and rising scholars in the field of political communication have been brought together to provide an essential overview of the influence of Twitter on elections in a comparative perspective.

• Format: Paperback
• Language: English
• ISBN: 1138949353
• ISBN13: 9781138949355
• Release Date: September 2016
• Publisher: Routledge
• Length: 248 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"