Twenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consumers

By Jagdeep Kapoor

This concise and practice-based book is aimed at helping marketeers develop winning brand strategies.

• Format: Paperback
• Language: English
• ISBN: 0761995250
• ISBN13: 9780761995258
• Release Date: March 2001
• Publisher: SAGE Publications Pvt. Ltd
• Length: 112 Pages
• Weight: 0.31 lbs.
• Dimensions: 8.3" x 0.3" x 5.5"