Twenty First Century Jet: Making and Marketing the Boeing 777

by Karl Sabbagh

Book Overview

Chronicles the steps in the construction of the history-making Boeing 777, outlining the team management techniques, technology and business discussions, and scientific principles that made it... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0684807211
• ISBN13: 9780684807218
• Release Date: January 1996
• Publisher: Scribner Book Company
• Length: 366 Pages
• Weight: 0.78 lbs.
• Dimensions: 1.2" x 6.4" x 9.6"

Customer Reviews

A Project Management

This title is less about aviation and flying than it is about project management and visionary business and management practices. The challenge of designing, building, and marketing a multimillion dollar aircraft it daunting, but the insight into the personalities and practices behind the challenge are insightful, illuminating how a good end-to-end project is run.Those looking for hardcore aviation insights might be disappointed, as another reviewer was. But those who really want to understand the complex realities of running a business and a huge team will find insipration.

Excellent Story, Funny and Fascinating

21St-Century Jet : The Making and Marketing of the Boeing 777 is an excellent book. Though it does not go into exqusite detail about the systems of the 777, it provides an entertaining look into not only the design and construction, but the men and woman behind the aircraft. There is more to this plane than just it's systems, and that rarely told story is what makes this unique book one that will be enjoyed by engineers, plane enthusiasts, and anyone who has ever flown on an airplane. The story behind the 777 is amazing, the complexity of the plane is daunting, and putting this all into writing, the author makes a story that rivals any novel.

A deep view into large projects management

This books dramatically demonstrates that large projects can succeed. Sabbagh's style is a true delight and once you've started to read the book, you can't stop until you reach the end.

Good Project Management Overview

For thoughs of you that manage projects whether large or small, this book provides an added dimension to your knowledge base. This easy reading book provides insight into a well managed project from concept to rollout. No special aviation or engineering knowledge is needed to enjoy this book. The author does a good job of explaining many terms used in the book. The book gives a the reader an appreciation, of the complexity, of managing a project on the scale of the 777