Turning The Screen: Personalisation and Privacy

By David Griffith-Jones, R&d Griffith-Jones, Robert James Griffith-Jones, et al.

We haven't been watching you. We don't know who you are. But if we wanted to, we could find a lot about you: what text font you prefer to read, its size and if you digest a diagram better than text. We didn't buy this information, so... we're sorry about that? Companies, however, do take such an approach to their communications: a process known as "personalisation". We consider what gave birth to personalisation; its impact on businesses, consumers and our right to privacy. Big Data, Snowden, Facebook, Celeb iCloud, Russian Cyber Hack; We live in a world where personal information is dropped like never before. Whatever side of the corporate-consumer fence you're on: it's time you understood the power and potential of personalised digital experiences.

• Format: Paperback
• Language: English
• ISBN: 153270206X
• ISBN13: 9781532702068
• Release Date: May 2016
• Publisher: Createspace Independent Publishing Platform
• Length: 80 Pages
• Weight: 0.19 lbs.
• Dimensions: 0.2" x 5.1" x 7.8"