Turning Consumers Into "Doctors": Analysis of TV Drug Advertisements

By Audrey Alicee

An analysis of direct-to-consumer drug advertisments can help us understand some of the issues surrounding the rapidly rising health care costs and the concern that this type of advertising may be... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838313992
• ISBN13: 9783838313993
• Release Date: September 2009
• Publisher: LAP Lambert Academic Publishing
• Length: 108 Pages
• Weight: 0.37 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"