Turnaround Prescription

By Mark Goldston

Book Overview

Goldston earned a formidable reputation in the world of marketing from his success in revitalizing ailing brands at Revlon fragrance, and his ability to launch new winning products at Faberge and Reebok. Here he sets out the techniques he employed to achieve his success.

• Format: Hardcover
• Language: English
• ISBN: 002912395X
• ISBN13: 9780029123959
• Release Date: August 1992
• Publisher: Free Press
• Length: 224 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.9" x 6.5" x 9.5"