Tupperware: The Promise of Plastic in 1950s America

by Alison J. Clarke

Book Overview

From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1560989203
• ISBN13: 9781560989202
• Release Date: January 2001
• Publisher: Smithsonian Books
• Length: 256 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"

Customer Reviews

Very informational

This is a very informational book about Tupperware. If you have an interest in the business and how it came to be, then this is your book. Anyone studying business might find it very interesting too as TW was the first company to market the "home party". Very interesting history to say the least.

Alison Clarke for President!

Everything you wanted to know about Tupperware but were afraid to ask. Entertaining, culturally illuminating and chock full of amazing photos, check it out...Tupperware ROCKS!

A Tupperware beginning

Really have enjoyed reading this historical review of how Tupperware began. This book shows insite into how the Tupperware company began but also a look at women entering the workforce at a time when this was not exactly accepted. I was given this book as a gift and really have enjoyed it.

Insightful, inspiring historical perspective of Tupperware

Delving into the historical aspect of a true American icon, this book traces the triumphs and mishaps of eccentric inventor Earl Tupper. His brilliance coupled with his eventual collaboration with entrepreneurial genius Brownie Wise, a woman with a mind for business attributed in the 1950's almost exclusively to men, led to the development of one the most enduring direct selling companies in American history. A "must read" for anyone interested in women's history, intrigued by corporate history, or inspired by persistence and the quest for perfection.