Truth: The New Rules for Marketing in a Skeptical World

by Lynn B. Upshaw

Consumers today are better informed, better armed to resist marketers, and more skeptical than ever. With thousands of messages bombarding them every day, buyers just want brands they can believe in... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814473768
• ISBN13: 9780814473764
• Release Date: August 2007
• Publisher: Amacom
• Length: 279 Pages
• Weight: 1.21 lbs.
• Dimensions: 1.1" x 6.4" x 9.1"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher