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Truth, Lies, and Advertising: The Art of Accoun...
by Jon Steel
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Format:Hardcover
Language:English
ISBN:0471189626
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Truth, Lies, and Advertising: The Art of Accoun...
by Jon Steel
Edition Description
"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary...
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Format:Hardcover
Language:English
ISBN:B00BG7LTLK
Format: Hardcover
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