Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

By Donatella Padua and Padua

Book Overview

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

• Format: Hardcover
• Language: English
• ISBN: 0230391249
• ISBN13: 9780230391246
• Release Date: July 2012
• Publisher: Palgrave MacMillan
• Length: 231 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 5.5" x 8.6"