Trust Call: Rethinking Traditional Tactics for a Human-to-Human Connection in Cold Calling

By Ryan Pereus

In the late 20th century, unethical sales tactics had their heyday. Lying, aggressive behavior, bait-and-switching, along with a list of other unethical practices were rampant by salespeople cold calling. While there were short-term gains for these shifty purveyors, the long-term impacts have not only been catastrophic, but seemingly impossible to reverse. Potential customers have been jaded and laws have been set in place at a federal and state level to prevent such atrocities. These consequences have left salespeople deflated, underappreciated, misinformed, and stunted in their growth to impact the marketplace positively.

How do we reverse the cold call curse then? How can outdated sales techniques finally be put to rest while sustaining high-performing results?

This is what Trust Call aims to answer. Using data, experience, and evidence from over 5 years of cold calls documented from a plethora of industries into an even wider market set, Pereus walks through the findings that molded the first fully blown cold call methodology publicly available. The H2H Method(TM)️ for Cold Calling has been designed to maximize high-performing results, while simultaneously never hurting relationships with prospects.

Whether you're a sales development representative, account executive, sales manager, sales leader, or entrepreneur looking to generate sales opportunity, Trust Call provides philosophy, values, strategy, tactics, and structure for rethinking how to cold call in a modern way that builds trust with prospects while filling sales pipelines.

• Format: Paperback
• Language: English
• ISBN: B0C9SK1D2J
• ISBN13: 9798394479212
• Release Date: July 2023
• Publisher: Independently Published
• Length: 236 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"