Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance

By Muneesh Kumar, Muneesh, Mamta Sareen

As the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context of technology. Trust and Technology in B2B... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1613503539
• ISBN13: 9781613503539
• Release Date: November 2011
• Publisher: Business Science Reference
• Length: 330 Pages
• Weight: 2.11 lbs.
• Dimensions: 0.9" x 8.6" x 11.1"