Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

by Julien Smith and Chris Brogan

Book Overview

The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition

Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation,...

• Format: Paperback
• Language: English
• ISBN: 0470635495
• ISBN13: 9780470635490
• Release Date: August 2010
• Publisher: Wiley
• Length: 320 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 5.5" x 9.6"