True Story: How to Combine Story and Action to Transform Your Business

By Ty Montague

Book Overview

Is your company a storyteller--or a story doer ? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1422170683
• ISBN13: 9781422170687
• Release Date: July 2013
• Publisher: Harvard Business Review Press
• Length: 240 Pages
• Weight: 1.02 lbs.
• Dimensions: 9.4" x 0.9" x 6.5"