Trends and Issues in Global Tourism 2011

Book Overview

New Data on Tourism and Changing Travel Behaviour.- Challenges in Global Aviation Management.- Hospitality Management in a Changing Environment.- Destination Management: Product - Branding - Promotion.- Marketing Management in Global Tourism: Identifying New Opportunities.- Business Travel Management: Costs - Yield - Success.- Corporate Social Responsibility: Help or Hindrance?.- Beyond the Boundaries of the Tourism Industry.

• Format: Paperback
• Language: English
• ISBN: 3642267041
• ISBN13: 9783642267048
• Release Date: February 2013
• Publisher: Springer
• Length: 342 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.8" x 6.1" x 9.2"