Trendology: Building an Advantage Through Data-Driven Real-Time Marketing

By Chris Kerns

Book Overview

In this, the first data-driven guide to real time marketing, Chris Kerns outlines the value of RTM via a comprehensive social data performance analysis. He lays out best practices for measuring RTM, injects a data-driven mindset into every step of its methodology, and shows how marketers can grow RTM into a daily win for brands across the globe.

• Format: Hardcover
• Language: English
• ISBN: 1137479558
• ISBN13: 9781137479556
• Release Date: November 2014
• Publisher: Palgrave MacMillan
• Length: 234 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.9" x 6.2" x 9.6"