Travel, Tourism and Hospitality Marketing: Theory and Practice

By Mark Anthony Camilleri

Offers a comprehensive introduction to customer-centric travel marketing, tourism economics and the airline product

Explains strategic and operations management in the travel and airline industries

Explores the emerging trends, including travel distribution, revenue management, etourism and interactive marketing, among other topics

• Format: Hardcover
• Language: English
• ISBN: 3319498487
• ISBN13: 9783319498485
• Release Date: October 2017
• Publisher: Springer
• Length: 213 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"