Transmedia Brand Storytelling: Immersive Experiences from Theory to Practice

By Karen E. Sutherland and Richie Barker

Book Overview

This book presents new global research on transmedia storytelling as a form of brand communication. It explores the theoretical underpinnings of transmedia storytelling and its practical application through survey and interview data from creatives, marketing, advertising and public relations practitioners. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data. The book aims to better understand and communicate the real-world opportunities and barriers to producing transmedia brand storytelling campaigns for practitioners.

• Format: Hardcover
• Language: English
• ISBN: 9819940001
• ISBN13: 9789819940004
• Release Date: October 2023
• Publisher: Palgrave MacMillan
• Length: 281 Pages
• Weight: 1.11 lbs.
• Dimensions: 0.7" x 5.8" x 8.3"