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Translation and Tourism: Strategies for Effecti...
By Rita Wilson and M Zain Sulaiman
Edition Description
Part I Translating Tourism Promotion: Theoretical Considerations.- 1 Understanding tourist motivation and industry persuasion.- 2 Tourism promotional materials.- 3 Tourism promotional materials across languages and cultures.- 4 Tackling the tourism translation challenge: A...
Edition Details
Format:Paperback
Language:English
ISBN:9811363455
Format: Paperback
Condition:
$
99.99
50 Available
Translation and Tourism: Strategies for Effecti...
By Rita Wilson and M Zain Sulaiman
Edition Description
This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward...
Edition Details
Format:Hardcover
Language:English
ISBN:9811363420
Format: Hardcover
Condition:
$
99.99
50 Available
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