
Part I Translating Tourism Promotion: Theoretical Considerations.- 1 Understanding tourist motivation and industry persuasion.- 2 Tourism promotional materials.- 3 Tourism promotional materials across languages and cultures.- 4 Tackling the tourism translation challenge: A...

This book addresses one of the most central, yet criticised, solutions for international tourism promotion, namely translation. It brings together theory and practice, explores the various challenges involved in translating tourism promotional materials (TPMs), and puts forward...