Transitioned Media: A Turning Point Into the Digital Realm

Book Overview

Introduction: The End of Media As We Know It?.- Introduction: The End of Media As We Know It?.- The Changing World of Advertising and Consumer Behavior.- TV for the Twenty-First Century: The Video Ad Model in Transition.- Branded Entertainment: How Advertisers and Networks Are Working Together to Reach Consumers in the New Media Environment.- The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal's "Olympic Research Lab".- The Changing Face of Traditional Media: The News Business Case Study.- We Interrupt this Program ... The Cosmic Change in the "News Business".- Mobile Social Networking and the News.- Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere.- Media Reinvented: Case Studies of Transitioning into a Digital Age.- The Transition to Digital TV: A Case Study of HDTV.- The Fat Lady Still Sings: Bringing Music into the Digital Age.- How Cinema Is Digital.- Thumb Wars: Body and Mind in Video Games.

• Format: Paperback
• Language: English
• ISBN: 1461426375
• ISBN13: 9781461426370
• Release Date: October 2012
• Publisher: Springer
• Length: 168 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"