Transforming the Organization

By Francis J. Gouillart

Book Overview

In order to successfully compete in today's rapidly changing marketplace, companies must learn how to continuously transform. Here, for the first time, influential authors James Kelley and Francis... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070340676
• ISBN13: 9780070340671
• Release Date: January 1969
• Publisher: McGraw-Hill
• Weight: 1.60 lbs.
• Dimensions: 9.8" x 1.8" x 6.8"

Customer Reviews

Important addition to literature on an organic corporation

"Transforming the Organization" is among the first books to use the concept of "corporate DNA," although the author doesn't use that term. The book may be most valuable for the author's development of organic design principles, such as corporate nervous system. My major disagreement is that, despite an organic orientation, the author's approach becomes a little mechanical, as with his insistence on 12 corporate chromosomes. All in all, the book is well worth the read