Transforming Customer-Brand Relationships: Use Emotional Connection to Build Loyalty

By Christina Garnett

How can you move beyond transactions to create customer relationships that last?

Transforming Customer-Brand Relationships is a practical guide for mid-career marketers who want to develop strategies that build loyalty, strengthen emotional connections and deliver measurable results. Written by marketing strategist Christina Garnett, it combines proven principles, real-world examples and actionable tools to help you replace surface-level interactions with meaningful experiences that turn customers into brand advocates.

By taking a multidisciplinary approach, the book equips you to design strategies that resonate personally with audiences and align with long-term brand goals. You will learn how to:
- Implement social listening to uncover customer needs and opportunities
- Apply the customer voice to shape authentic brand experiences
- Optimize customer service to foster loyalty and advocacy
- Measure emotional engagement with metrics like Net Promoter Score and sentiment analysis

Transforming Customer-Brand Relationships helps you apply advanced marketing strategies that strengthen your professional credibility, expand your impact and create communities around your brand.

Themes include: strategy, principles, emotional engagement, customer voice, social listening, loyalty building

• Format: Hardcover
• Language: English
• ISBN: 139862134X
• ISBN13: 9781398621343
• Release Date: September 2025
• Publisher: Kogan Page
• Length: 288 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"