If a college exists for the lone purpose of passing out diplomas, then there are hundreds of institutions of higher learning out there doing the same thing. But when students are taught to think for themselves, develop an open mind, set realistic goals, originate life-long learning habits and build relationships, then something extremely significant begins to happen. That, again, is transformational at the highest level.The purpose of this book is to make something significant happen -- to help readers transcend from being transactional to transformational. The first half passes on organizational thoughts and the second portion covers techniques gleaned from some 60 years of observing the operational side of the funeral business.
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