Transformación Digital Para Directivos [Spanish]

By Alejandro and De Zunzunegui y Ruano

Digital Transformation for Managers is a critical and constructive view of the - often crazy - race for digital transformation, undertaken for some years now by all kinds of companies, but most especially by large organizations, on which the focus is placed. Digital transformation is about people, not algorithms. Based on agile methodologies, the book analyzes the common and not so common mistakes that are made for the sake of such transformation, reflects on the keys to success and gives a committed proposal of solutions to the problems that arise along the way. All with a humanistic vision based on two fundamental ideas: people, methodology, and only then technology and emotional intelligence over artificial intelligence. This reading is also a positive sharing of the benefits that an adequate digital transformation process generates for any type of organization and an essential reading for managers who, without being specialists in these issues, need to acquire a clear and practical vision to be able to apply them in their organizations.

• Format: Paperback
• Language: Spanish
• ISBN: 8417880798
• ISBN13: 9788417880798
• Release Date: January 2024
• Publisher: Almuzara
• Length: 168 Pages