Transcultural Marketing

By Marye Tharp

Book Overview

This unique book describes the most influential American subcultures currently shaping their members' marketplace choices. To build long term customer relationships, marketers must offer a cultural values proposition - they must understand and apply transcultural marketing methods.

• Format: Paperback
• Language: English
• ISBN: 0765643006
• ISBN13: 9780765643001
• Release Date: June 2014
• Publisher: Routledge
• Length: 402 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.9" x 5.9" x 9.0"