Of the four primary psychological drives, the most powerful one is your info-drive. When it is at odds with your goals and values, it has the power to manipulate you (either subconsciously or through your internal monologue) into doing its bidding. Learn how and why your mind often fails to act in your best interest, and learn how to avoid this from happening.This is the first book that explains human nature. Others have attempted this and failed, either because the author did not understand why and how human nature came to be the way that it is (which requires a full understanding of evolution) and/or the author was unsuccessful at identifying and rising above his or her own false beliefs.One such false belief is that genetic evolution and cultural evolution operate in a similar fashion. Although they have the same underlying structure and they both create things of value, the values generated by genetic evolution are objective, universal, and permanent, while the values generated by cultural evolution are subjective, relative, and temporary.Another commonly held false belief is that since the structure of the human mind is the product of evolution, every aspect of that structure must serve a purpose that is beneficial to us. While this is generally true, there are certain components of the mind that evolved to benefit evolution itself, even when that results in harm to humans.Happily, we now have the knowledge and the wherewithal to transcend evolution's original intent and chart our own course.
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