Traffic: How to Sell Fast and Net More
Price doesn't sell houses. Agents sell houses.
For decades, homeowners have been told that when a house doesn't sell, the answer is simple: lower the price. Lower it again. And if that doesn't work, lower it some more.
Matt Jones argues that conventional wisdom is exactly backward.
Drawing from his own experience as both a frustrated home seller and a top-producing real estate broker, Jones introduces the Traffic Approach-a simple but powerful strategy based on the economics of supply and demand. Instead of trying to create interest through price reductions, he explains how increasing buyer traffic can create competition, shorten marketing time, and often produce a higher net sale price.
Using real-world examples, practical calculations, and straightforward language, Traffic: How to Sell Fast and Net More challenges many of the assumptions that have dominated residential real estate for decades. Whether you plan to sell your home yourself or hire an agent, you'll gain a new perspective on pricing, marketing, advertising, commissions, and what really drives successful home sales.
If you're preparing to sell your home, don't lower the price until you've read this book.
It could save you thousands of dollars-and months of frustration.
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