Traditional Media and the Internet: The Search for Viable Business Models: A Special Double Issue of the International Journal on Media Management

by Sylvia M. Chan-Olmsted

This special issue addresses the topic of Internet business models from the perspective of the traditional media sectors. The eleven special-theme articles tackle the issues of online content delivery business models, the relationship between online and off-line media products, the Internet's impact on a media value chain, online marketing of music products, Internet content strategies, and comparative studies of Web content and strategies in different...

• Format: Paperback
• Language: English
• ISBN: 0805895213
• ISBN13: 9780805895216
• Release Date: November 2004
• Publisher: Routledge
• Length: 152 Pages
• Weight: 0.83 lbs.
• Dimensions: 0.3" x 8.5" x 10.9"