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Trademarks, Brands, and Competitiveness
By James Morgan
Edition Description
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual...
Edition Details
Format:Paperback
Language:English
ISBN:041563573X
Format: Paperback
Condition:
$
65.99
Trademarks, Brands, and Competitiveness
By James Morgan
Edition Description
Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual...
Edition Details
Format:Hardcover
Language:English
ISBN:0415776937
Format: Hardcover
Condition:
$
280.00
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