Trademark Valuation

by Gordon V. Smith and Susan M. Richey

Book Overview

A trademark is a unique type of intellectual property. Defined by law, it is a symbol that identifies a particular product. Because of their brand association, trademarks are dear to the hearts of many companies. While patents and copyrights are difficult to value, trademarks are even more complicated because of their completely intangible nature. Good business managers want to know the value of their trademarks and need to understand how that number...

• Format: Hardcover
• Language: English
• ISBN: 0471141127
• ISBN13: 9780471141129
• Release Date: December 1996
• Publisher: Wiley
• Length: 312 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.1" x 6.4" x 9.5"