Trademark Surveys, Volume 1: Designing, Implementing, and Evaluating Surveys

by Jacob Jacoby

Trademark Surveys provides the most expansive and cohesive treatment of the topic of survey research and its use in the courts. It will help attorneys understand and improve the quality of survey research proffered as evidence in litigated proceedings. This first volume, written by a prominent social scientist, discusses the various scientific issues involved. Volume I begins with a discussion of critical pre-survey considerations, from the legal...

• Format: Hardcover
• Language: English
• ISBN: 1627222650
• ISBN13: 9781627222655
• Release Date: February 2015
• Publisher: American Bar Association
• Length: 1064 Pages
• Weight: 4.70 lbs.
• Dimensions: 2.3" x 7.3" x 10.1"