Trademark and Deceptive Advertising Surveys: Law, Science, and Design

Bys: Jerre B. Swann and Shari Seidman Diamond

Surveys have become perhaps the standard form of evidence on consumer perception in cases involving trademarks and deceptive advertising. Yet it is far more difficult to produce a well-designed survey... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1614384746
• ISBN13: 9781614384748
• Release Date: June 2012
• Publisher: American Bar Association
• Length: 408 Pages
• Weight: 1.65 lbs.
• Dimensions: 0.9" x 7.0" x 9.9"