Trade Show Management: Planning, Implementing and Controlling of Trade Shows, Conventions and Events.

Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service contractors. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making.
The conceptualization of succesful trade shows and conventions is demonstrated by numerous best practices.

• Format: Hardcover
• Language: English
• ISBN: 3409143335
• ISBN13: 9783409143332
• Release Date: September 2005
• Publisher: Gabler Verlag
• Length: 1138 Pages