The person in charge of the company's booth at a trade show has to manage many details from picking the booth, getting everything set up and attracting potential customers. This handy guide shows... This description may be from another edition of this product.
This book was a lifesaver for me. I had signed up for a trade show only 2 weeks before the date of the show and was able to pull together a plan, a poster, a one-page data sheet, and marketing materials all because of this book. It is concise and to the point. I highly recommend it.
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