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Trade-Off: Why Some Things Catch On, and Others...

Edition Description

A Fresh and Important New Way to Understand Why We Buy

Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?

The answer lies in...

Edition Details

Format:Paperback

Language:English

ISBN:0385525958

Format: Paperback

Condition:

7.29

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Trade-Off: Why Some Things Catch On, and Others...

By Kevin Maney

Edition Details

Format:Hardcover

Language:English

ISBN:038552594X

Format: Hardcover

Condition:

*Best Available: (ex-library)

7.69

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Trade-Off: Why Some Things Catch On, and Others...

Trade-Off: Why Some Things Catch On, and Others...

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