Trade Marketing Strategies: The Partnership Between Manufacturers, Brands and Retailers

by Geoffrey Randall

As more producers' outlets are dominated by the main retail groups, manufacturers have to sell to the trade first to get space on retailers' shelves alongside own label products. The case for... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750620129
• ISBN13: 9780750620123
• Release Date: January 1994
• Publisher: Butterworth-Heinemann
• Length: 183 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 6.2" x 9.2"