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Trade Dress Related to Private Brands

Edition Description

The aim of this book is to analyse the trade dress of a particular private label brand against its leading competitors, examining the aspects of repetition and innovation in the use of graphic elements. The aim is also to see whether this brand, by using graphic elements similar...

Edition Details

Format:Paperback

Language:English

ISBN:6208766311

Format: Paperback

Condition:

58.51

Save $2.49!

List Price: ~~$61.00~~

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Trade Dress Related to Private Brands

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